Enhanced First Person
Here's a unique technique
that provides great results. Many people who appear in the videos
we produce are "non-professional talent"--that is their real job
doesn't involve speaking on camera everyday. They're executives,
sales people, medical professionals, professors and students.
And for quite a few of them, being videotaped is not high on their
list of favorite things to do.
It's our job to help them communicate effectively. We want to
put them at ease and make the shoot a positive experience.
That's why we've developed a production technique called "ENHANCED
FIRST PERSON". Rather than having people read from a teleprompter
or look off camera at an interviewer--we actually project a live
image of the interviewer in front of the camera lens. The result
has people speaking naturally while looking directly into the
camera. This direct "eye contact" with the viewer adds credibility
To "enhance" the scene, we shoot the interviewee against a blue
screen and composite them in an animated background that reinforces
their story. This saves time when doing multiple interviews since
we can set up in one location, yet still give each interview a
As we all know, time is money. And if there's one thing clients
like more than saving time, it's saving money!
"The bonus in all of this is that the client not
only enjoys a better product, but saves time doing it"
Public Affairs Department
John Carroll University